The internet retailer Amazon website reported Tuesday a 51 percent rise in sales for the second quarter, driven by high demand for its Kindle electronic book reader.

For the period ended June 30, Amazon earned revenues of 9000 of $ 910 million, up 51 percent from a year and higher than the 9000 $ 380 expected by financial analysts.

Earnings per share were better-than-expected $ 0.41 per share, topping the $ 034 estimated by analysts, though not as high as the $ 0.45 earned the same period last year.

Operating earnings were $ 201 million, down compared with $ 270 million in the second quarter of 2010.  Its net profit fell 8 percent to $ 191 million or $ 0.41 per share, compared with $ 207 million earned last year.

The report adds that the Amazon Kindle Canada with Special Offers 3G, a model that displays advertisements, is the biggest seller in the history of the Kindle Canada with its $ 139 price.

“Low prices, a growing selection, prompt delivery and innovation are giving way to faster growth we have experienced in over a decade,” said Jeff Bezos, Amazon CEO in a statement.

Amazon also increased its workforce to 43 000 200 jobs, adding 5 000 300 new jobs in the quarter, one of the areas where the company spent over the period.

For the third quarter, Amazon expects revenue between the range of 10 000 11 000 300 and $ 100 million, while specialists will estimate a volume of 10 thousand 350 million dollars for this period.

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